Many business owners struggle with social media marketing, is it because of the lack of understanding of how to craft out a social media strategy that works for their organization. Or they don’t understand what are the key drivers for consideration to jumping on the social media marketing bandwagon.
On our previous article, we took a look at some key indicators of the state of digital in 2019 for Malaysia. Take a look at Why is Social Media Important for Malaysian Businesses to dive further into it.
Why Social Media Marketing Important for Your Business in Malaysia?
A quick recap on the key reasons for your business to be marketing through social media is that your potential or even your existing customers could be spending more time on these channels. According to Hootsuite’s Global State of Digital 2019 study for Malaysia, the average amount of time users spend on social media is close to 3 hours.
In addition, the rate of active social media users growth has been increasing steadily for the past couple of years showing no signs of fatigue.
No matter which industry you are in or who your target market is, your competitors are probably present and involved in social media marketing. It is crucial that you start building a presence on social media, not only showing your brand personality but more importantly demonstrating your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition and bring in more relevant online traffic.
In part 2, we will dive in deeper on How to Prepare Your Social Media Marketing in Malaysia focusing on a key element, which is Audience Research.