Many business owners struggle with social media marketing, is it because of the lack of understanding of how to craft out a social media strategy that works for their organization. Or they don’t understand what are the key drivers for consideration to jumping on the social media marketing bandwagon.
On our previous article, we took a look at some key indicators of the state of digital in 2019 for Malaysia. Take a look at Why is Social Media Important for Malaysian Businesses to dive further into it.
Why Social Media Marketing Important for Your Business in Malaysia?
A quick recap on the key reasons for your business to be marketing through social media is that your potential or even your existing customers could be spending more time on these channels. According to Hootsuite’s Global State of Digital 2019 study for Malaysia, the average amount of time users spend on social media is close to 3 hours.
In addition, the rate of active social media users growth has been increasing steadily for the past couple of years showing no signs of fatigue.
How will Your Business gain by allocating resources on Social Media?
Cost-Effective
Social media channels are a great cost-effective tool for businesses who are looking to either drive traffic to their website (sales funnel), track conversion rate (calculating ROI), gather new leads (potential sales) or tracking your brand voice (marketplace insights). All this information and tools are instantly available within most platforms and free.
Revenue Driver
With more consumers jumping on-board the social media bandwagon and growing each year, your target market is probably already there to be found. With 24 million active social media users in Malaysia, you are looking at a new medium of revenue source.
Precision Targeting
If you know your target audience that you intend to reach out to, social media marketing is the most accurate and efficient tool you must start using. From basic demographic information such as age or gender to psychographic behavior targeting, you can identify new potential leads by defining your ideal customer through the ads platform.
Boost Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to improve visibility, and in return increase recognition for your brand. Your business social profile also enables you to present your brand’s voice and personality making your brand more accessible and familiar to new and existing customers.
No matter which industry you are in or who your target market is, your competitors are probably present and involved in social media marketing. It is crucial that you start building a presence on social media, not only showing your brand personality but more importantly demonstrating your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition and bring in more relevant online traffic.
In part 2, we will dive in deeper on How to Prepare Your Social Media Marketing in Malaysia focusing on a key element, which is Audience Research.