Are you using Google Ads to advertise your software installation or download? Google will update their Unwanted Software policy on August 21 to require that your ads and landing pages are clear on the software installation process and it should be straightforward, easy-to-understand, and based on clear choices made by the user, while providing a clear value proposition to the user.
The policy change lays out the rules that you need to follow in order to promote your products through Google Ads. Key take-outs are as follows;
- Your Google ads and the product landing pages need to explicitly state what your software does, such as setting changes to the system or personal information collected.
- Each of your Google Ads and the product landing pages need to explicitly state the type of software you’re promoting (e.g., software application, web app, etc.). If there are bundle installation involved, it must be clearly stated and not installed silently without the user knowing.
The specifics of Google’s Unwanted Software policy haven’t really changed. What has changed are Google’s expectations as to how you adhere to the policy. Beginning next month, pay close attention to the copy you’re using to promote your software product on the SERPs and on your website.
A detailed explanation of Google’s Unwanted Software Policy is available here.