Eric Ho

Social Media Marketing

[Social Update] Why are you seeing certain Ads on Facebook?

Facebook is doubling down on transparency. There has always been much criticism about the lack of transparency and difficulty in understanding how your information and data influences the ads you see. Facebook has recently announced updates to their tools for “Why am I seeing this ad?” and Ad Preferences. In the past, Facebook’s “Why am […]

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Social Media Marketing 2019

How to Prepare Your Social Media Marketing in Malaysia – Part 1

Many business owners struggle with social media marketing, is it because of the lack of understanding of how to craft out a social media strategy that works for their organization. Or they don’t understand what are the key drivers for consideration to jumping on the social media marketing bandwagon. On our previous article, we took

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Retail Strategy in Malaysia

Why is Social Media Important for Malaysian Businesses (2019)

Let’s start with one simple fact: your business needs a social media presence today and it’s not a passing trend. Currently, there are 3.4 Billion Active Social Media users globally, with steady annual growth showing no signs of stopping. According to Hootsuite and We Are Social in their latest Digital 2019 report, there are 28

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