Beyond Survival: A Marketing Strategist’s Guide to the Trade War
My coffee was still hot when the alert hit: “104% tariffs on Chinese imports effective April 10th.” Within minutes, panicked messages flooded in from DTC brands built on Chinese manufacturing. One CEO’s text read: “We’re screwed.”
Unlock the power of ethnographic mystery shopping and transform your small business’s success. Discover how to gain unique insights into your customers’ deepest desires, behaviours, and needs.
Benefits of Ethnographic Mystery Shopping for Small Business Read More »
Sneak Peek of the Chapters in the Upcoming GEN Z Brand Revolution Free e-Book
Sneak Peek of the Upcoming GEN Z Brand Revolution e-Book Read More »
Learn how to create a powerful brand identity that resonates with your audience using archetypes and mystery shopping.
Archetypes for Stronger Branding via Ethnography Mystery Shopping Read More »
Discovering your brand’s personality is crucial for building a successful marketing strategy. Learn how ethnography can help you find your brand’s unique character and connect with your audience.
The Power of Ethnography in Uncovering Your Brand’s Unique Voice Read More »
Discover the power of archetypes in mystery shopping, and how they can help businesses better understand their customers, improve the customer experience, and boost their overall performance.
The Impact of Archetypes on Customer Behavior in Mystery Shopping Read More »
Discover how ethnography techniques can enhance customer service by providing insights into customer behaviour and preferences. This article offers practical tips for implementing ethnographic research in your organization and outlines the benefits of this approach for customer service.
Enhancing Customer Service with Ethnography Techniques Read More »
Discover the impact of Carl Jung’s archetypes on the customer experience. Learn how businesses can utilize these universal symbols to create powerful and unforgettable customer interactions.
How Archetypes Influence Customer Experience: The Psychology of Consumer Behaviour Read More »
Ethnographic mystery shopping is a powerful tool that can help businesses gain a deeper understanding of their customers’ behaviour and preferences. In this article, we explore how businesses can use this method to uncover valuable customer insights.
Revealing Customer Perspectives through Ethnographic Mystery Shopping Read More »
Are you using Google Ads to advertise your software installation or download? Google will update their Unwanted Software policy on August 21 to require that your ads and landing pages are clear on the software installation process and it should be straightforward, easy-to-understand, and based on clear choices made by the user, while providing a
[Social Update] Google joins the fight against privacy Read More »